The client needed tens of thousands of potential token buyers driven to an ICO, its exchange listing, and communities on X, Telegram, Instagram and Facebook.
Built a Telegram clicker mini-app with original gameplay tied to the product's data.
Added an MLM-style referral system for viral growth, with bonuses and rewards for sharing links and registering on social platforms.
The hard engineering behind the result.
Making gameplay compelling enough to drive genuine viral sharing rather than bot traffic.
Balancing referral rewards against token dilution.
A look at what we shipped.
A happy customer.
In about four weeks the campaign brought in roughly 40,000 real social-media users, and the token listed at three times its presale price.
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